How do I track the evolution of my ranking and visibilty?

How do I track the evolution of my ranking and visibilty?

Is your website online? Do you keep working on SEO and want to closely follow the evolution of your website’s SEO performances?

Many approaches can be used to evaluate the long-term visibility of a website in search engines.

Fo example, you can follow the positions of a hundred strategic keywords every day on Google.fr.

There are several online services or softwares that you can use to automate these tasks.

In addition, your audience measurement solution will provide you plenty of information about search engine traffic and users behavior.

Set up a list of Key Performance Indicators (KPI) related to your natural referencing. Here are some examples:

  • Number of viewed pages,
  • Number of orders,
  • Turnover,
  • Transformation rate,

Of course, these calculations made as part of the analysis of your SEO apply only to visits made through search engines organic results.

Our favorite tools are: SEMrush and Google Analytics.

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