What are the aims of a SEO service?


A SEO service can cover multiple goals. Above all, the most important is to define them clearly and the sooner, the better.

Indeed, depending on the established goals, the strategy to use might be significantly different.

Here are various examples of Key Performance Indicators:

  • Number of indexed pages
  • Number of pages that attract visits through SEO
  • Number of visitors
  • Turnover generated
  • Number of initial contacts
  • etc.

The goals may be of several kinds or may be purely strategic, financial or technical.

But be careful! The SEO Key Performance Indicators are not conversion rate KPI.

A good SEO professional can bring a lot of traffic on your website but the quality, the price and lots of other factors related to your products and non-related to SEO will be factors (or not) of transformation.

Regarding the macro level, the purpose of an intervention can concern from a few keywords to thousands of them.

The temporal dimension is not to be neglected either. How long does it take to achieve the goals? Don't ever expect miracles from a recent website with few qualitative pages on a very competitive query.