What are the differences between link baiting and link ninja strategies?
Here come two wonderful words hard to translate in other languages than English that most trendy SEOs love to use.
It is two kinds of netlinking strategies that need to be distinguished.
The SEO specialist will generate backlinks by themselves unnaturally.
By using directories listing websites, by distributing press releases for SEO, by negotiating links exchanges or by renting links on other websites.
The SEO specialist will master the context of links (websites the links come from), text anchors (clickable text of a link), targeted URLs, or even of the volume of links obtained.
The SEO professional will try to prompt the internauts and websites editors to naturally send out links pointing to the website to be optimized.
For example, it will be necessary to share content that is very original, with high added value, polemical and sometimes just funny.
It is also possible to interact on your own website to discussions from blogs and social networks or to offline events in the hope of getting links in return.
Unfortunately, link baiting does not make possible to optimize the links as desired (context, target, text anchor) and the actions taken do no present any guarantees.At the same time, it is the method officially recommended by Google!