What is a backlink?

What is a backlink?

A backlink is a link pointing from a website A to a website B.

In order for a backlink to be a good one, it must meet some requirements:

  • The backling must spread traffic so it cannot have the nofollow attribute
  • It must be published on a web page indexed by the search engines
  • Ideally, it should directly point to the URL of the targeted page without going through a non-permanent redirection page (redirections 302, 307, 308…)

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